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Marketing 3.0 philip kotler wikipedia
Marketing 3.0 philip kotler wikipedia









25Īt the time, when concerns about the future of the Information Society (IS) are growing, the strategic management of the competitive advantage of organizations, as an elementary factor for its functioning and development, seems to be determining.

marketing 3.0 philip kotler wikipedia

Most of the data are produced to meet very specific needs of supercorporations, national government bureaucracies, and the military establishments of the advanced industrial state.

marketing 3.0 philip kotler wikipedia marketing 3.0 philip kotler wikipedia

What is called the ‘information society’ is, in fact, the production, processing, and transmission of a very large amount of data about all sorts of matters – individual and national, social and commercial, economic and military.











Marketing 3.0 philip kotler wikipedia